The metaverse may be all about virtual worlds, but as companies increasingly incorporate it into their business models, it’s yielding several jobs IRL.

In October, Facebook, now called Meta, became the biggest company pledging to create metaverse careers. The social media giant committed to hiring 10,000 people in Europe over the next five years to help build the metaverse. As of Wednesday, Meta’s job listings website contained 13 jobs, mostly in the U.S., that included the word “metaverse.”

But Meta isn’t the only one creating metaverse-specific jobs.

Fashion and apparel companies in particular, including Nike, Gucci, and Balenciaga, are also joining the metaverse hiring spree.

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